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Using keywords for SEO and other alien adventures - My Marketing ThingMy Marketing Thing

My Marketing Thing

Using keywords for SEO and other alien adventures

Alien Google cartoon

If you’ve just started visiting, this is the third post about that crazy thing called ‘SEO’. For many of us, it’s much like the acronym ‘UFO’.

Admission: I know quite a bit about SEO, but it still makes me feel like an alien. 

Here is what this particular marketing therapy group has chatted about so far:

If you want to know what SEO (search engine optimisation) really means:
SEO: True meanings and confessions

To find the best keywords for you:
SEO and keyword research: Goldilocks meets the devil

 

Keyword definition re-cap:

Keywords are those niche words and phrases your target market is likely to type into Google’s search box. This involves a combination of research and ESP (interestingly, this is just what aliens are renowned for).

 

So, now that you know what your best keywords are…

What is next? Knowing the best way to insert these little bundles of joy into your site. Take my hand and I’ll show you around Planet Keyword….


On your actual web (or blog) page

It’s a good idea to use keywords in your page content in the following ways:

  • in your tag line (otherwise known as a slogan)
  • in the titles of your pages
  • throughout your content text, home page particularly (but don’t over-do it, good communication comes first)
  • in the titles of any news articles
  • in sub-headings
  • in bold words
  • in hyperlinks

All of these have been suggested by SEO experts. But it’s not a perfect science because Google refuses to tell anyone their secret recipe.

What happens keyword-wise on your web or blog page is only the beginning. There is a host of ‘back end’ tricks that you can make yourself available to. And it is not as painful as it sounds. 


 

Your domain name

‘Marketing’ is a keyword for this site. And it’s is in my URL: www.mymarketingthing.com. With that said, ‘marketing’ is an insanely broad (competitive) keyword so I’m not going to get much SEO mileage out of having this in my blog address. Never mind. I’ll be moving to Mars soon anyway.

It might not be too late for you though – if you’re wanting to stay here on Earth, that is. So if you’re still deciding on your domain name then consider inserting a keyword there.

Title tags

If you visit the home page of this blog site www.mymarketingthing.com, you will notice some words on the bar at the very top of the page: marketing plans media public relations…etc. etc. This is my home page title tag.

Title tags work best when you have key phrases and perhaps your business name. If your business needs to attract clients from your physical location, a geographic reference like ‘Brisbane’ is worth putting in.

Some say 65ish character limit ballpark for title tags, but other say around 10ish words. Can’t find a definitive answer on this.


Alt tags

Keywords can be very important when it comes to ‘Alt tags’. Alt tags mean ‘alternative text’ and this field comes up when you are inserting an image on a web page.

Keywords in alt tags are generally good for ranking. When people (and search engine tracking spiders) look via keywords on Google images, your photos and graphics can appear. So this is another way powerful way potential clients can stumble across your site.

Apparently alt tags shouldn’t have more than 5 words in each. And be aware that your visitors might be able to see them if they run their mouse over the image. So alt tags need to say something that makes sense.

Title of your image with a keyword(s) example: alien.jpg

I read on Splash.net.au that a maximum of 78 words is allowed for all alt tags on one web page.

Article (or post) tags
When you publish an article online, there is generally an option to add some ‘post tags’. In this tag section you can type in some keywords that relate to the topic and content of your article. 

This article has post tag words like: ‘keywords’, ‘search engine optimisation’, ‘SEO’ and ‘title tags’.

 

A note about article directories

If you ever find the time, you can also submit your keyword-savvy articles to online article directories to raise your online presence – therefore, your ranking. This can be done for free and each article generally has a tag section where you can type relevant keywords.

The article generally ends with your website link, acting as an ‘inbound link’ (a link on another website pointing to your website, or blog site). Great for SEO. More about inbound links in the next post.


Category titles

You will see on this site, in the left hand column, that I have a list of article categories. Many of these category titles are keywords. You can try the same thing at home (though many of us less technically-minded folk will require a web builder’s supervision).


A tag cloud

Again, on the left hand column of this site (scroll down past ‘categories’) is a tag cloud. Tag clouds tend to appear on blog sites more than websites. Through your cloud, visitors can search for popular topics that appear on your site.

And because the tags appear (and keep changing) on your home page, they are humdingers for SEO.


Keyword tricks you can get into trouble for

Avoid hidden text or hidden links, and don’t load pages with irrelevant words. If you do, Google will send you to the back of the class. And you don’t want to go there.

 

SEO is not all about keywords, by the way.

Nooooo….. There is a much bigger, even more exciting picture afoot. I’ll be back soon to take you to the Mothership of SEO.

 

This post was written by Megan Hills.  Megan is a writer, cartoonist, marketing consultant who wonders what life is like for those who don’t care two-hoots about their Google ranking. Do they breathe oxygen like us? Find out more about Megan.
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2 Comments

  1. Anthony

    Thanks for helping to make sense of such  a difficult topic such as SEO. I have been going crazy trying to figure out how to improve my google ranking and maximise my website traffic.
    You explain these topics in such simple terms although I still haven't worked out my keywords yet.
    Any suggestions as to how to find what keywords to 'try' and use. Yes I get that it requires a balance and agree it can't all be about that. But anyway…

  2. Megan

    Hi Anthony – If you're stuck on what keywords to start testing with, go to Google's Adwords keywords tool and type in the web address of one of your high ranking competitors, and see what comes up. Hope this helps

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