My Marketing Thing

Uploading your video on YouTube

YouTube cartoon

Following my two previous posts on YouTube: Making a business-ish video and Set up your YouTube account with a good user name, it’s time to put that baby onto YouTube and let the world see it.


Why are we bothering with YouTube again?

Because it’s very, very popular. Here’s the latest stats that I nabbed via Mashable (social media news and tips):

As of February 2011, YouTube has 490 million unique users worldwide per month, who rack up an estimated 92 billion page views each month. We spend around 2.9 billion hours on YouTube in a month — over 325,000 years. And those stats are just for the main YouTube website — they don’t incorporate embedded videos or video watched on mobile devices.

Social media-related YouTube stats are just as impressive. YouTube says that on average there are more than 400 tweets per minute containing a YouTube link. Meanwhile, over on Facebook over 150 years worth of YouTube videos are watched every single day.

Steps to upload your video:

  1. Go to YouTube
  2. Create an account if you don’t already have one
  3. Log into your account
  4. Make sure your video file is saved on your desktop for easy access (saving it somewhere outside of iMovies/Windows Media Player/etc. ensures you can access it)
  5. Click the ‘upload’ button on the top of the homepage (next to ‘browse’)
  6. Choose a video file (make sure it’s the right format – here’s a list of some well-known formats that YouTube supports):
    – WebM files – Vp8 video codec and Vorbis Audio codecs
    – MPEG4, 3GPP and MOV files – Typically supporting h264, mpeg4 video codecs, and AAC audio codec
    – AVI – Many cameras output this format – typically the video codec is MJPEG and audio is PCM
    – MPEGPS – Typically supporting MPEG2 video codec and MP2 audio
    – WMV
    – FLV – Adobe-FLV1 video codec, MP3 audio
    Note: videos must not be more than 15 minutes and no more than 2 GB in size
  7. Click the Upoad Video button (click ‘browse’ to find the file on your computer, when you find it click ‘upload video’)
  8. Enter the details required (title, description, category, tags – more info on this next post!)
  9. Click ‘save’ – everything will be saved (title, etc.) when your video has finished uploading. When the bar is full (be patient, it can take awhile), your video is up and available on YouTube



Uploading from Windows Movie Maker.

Make sure you save the file as a wmv file to your computer, then upload from YouTube.


Apple Mac shortcut: Uploading from iMovie

  1. Go to iMovie on your computer
  2. Selected your video in ‘Edit Project’
  3. Click on share from the menu bar
  4. Drop down and select ‘YouTube’
  5. Enter your YouTube account and password details
  6. Option: enter title, description, tags here (don’t worry, these can be changed in YouTube later)
  7. Select HD for best resolution
  8. I like to select ‘make this movie personal’ so if you’ve made a mistake you can change it before the world sees it, you can make it public once you are happy with it on YouTube
  9. Select ‘next’…and you are on your way!

Note: This upload can take a few minutes from your computer and sometimes up to a couple of hours before being able to access on YouTube.


Tip to avoid ‘the two black line’ problem:

Prior to uploading your video, make sure you have saved the file as ‘fit to screen’. Otherwise your video will end up having a thick, vertical black line on either side of your video.


Next post…

…we will be looking at ways to lure people to look at your video, to become a friend and subscribe to your channel.



This post was written by Megan Hills. Megan is a writer, cartoonist and marketing consultant who knows more about videos than she does about tubing. Find out more about Megan

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One Comment

  1. Hi Megan
    As you know I have recently stepped into the world of Youtube and despite my trepidation things are going swimmingly. Interest in our site is increasing with gradual increases in our views and connection to our channel.
    You can view them here
    I admit the quality of the videos is not great but it is good enough to get the point across. Next video should be better with my new Kodak Zi8 camera.
    Great post with the actual steps you need to take.

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