Briefing a web dude, Part 2 – site maps and splash pages

(OOOPS! published this post when it was still in the mixing bowl…apologies! Here's the whole article. I've been told that even internet marketing demi-god Seth Godin sometimes makes email marketing mistakes.)
 
This post follows on – obviously – from 'Briefing a web dude, Part 1'. 
Note: This is the kind of post that inspires comments from people [...]

Briefing a web dude, Part 1

Warning: I'm partial to calling website builders, website developers and website designers 'web dudes' (or 'web dudettes'). I know they are different from each other…maybe it's the hair? 
Apologies to any web specialists who happen to be reading this and find the term 'web dude' offensive. It is important to acknowledge that some web specialists have [...]

A spooky story about choosing a web builder

 

I'm going to tell you a dark tale. Come closer to the fire, hold you cocoa firmly to your chest, and be prepared to be afraid. Very afraid.
It is a tale of woe. It is a tale with a warning… It is a tale of a client who had chosen a website builder before hiring [...]