My Marketing Thing

The new rule to writing sales letters

The reality is this: no one likes receiving sales letters.
The sales hustle ‘out there’ is now bigger than Ben-Hur and everyone smells a snake oil salesman…or snake oil saleswoman (or snake oil sales-teenager who knows a lot about technology and has a holiday house in Barbados and a bank account in Switzerland).

So you have to [...]

Some people call it an Elevator Pitch

As an Australian, I like to call it 'lift description'. But that's just me. The rest of Australia is following America and calling it an 'Elevator Pitch'.
A lift description…I mean Elevator Pitch…involves imagining that you are in a lift…or elevator. Someone else is in that tiny cabled room with you and they ask "What is [...]

Branding your specialness

Remember how in the previous post of What makes you so special, eh? we talked about your 'unique selling proposition (USP)'.
While the term USP doesn't sound all that riveting, identifying what is it for your business is the key to "happiness and success" (in marketing hype terms, that is) or "what is going to work for [...]

What makes you so special, eh?

I can't believe it's taken me this long to write about the VERY CORE of marketing.

Sure, I've gestured towards it…flirted with it even (namely in 3 things people forget about a new business name). But I can't wait any longer. It is now it's time to 'go there'. It is time to talk about [...]

3 things people forget about a new business name

A client recently got in touch about finding a name for a new business.  The staff brainstorm had already happened back at the client's office.  You could have called it a tsunami.  
The client wanted my feedback on their ideas. The staff had obviously gone through every thesaurus on the planet. They had also given [...]