Beware of trigger-happy rebranding

 
I did this 'Rebranding Christmas' cartoon (above) for my other blog site: My Cartoon Thing.   But I want to tell you about where the inspiration came from. It was a conversation with a client who was about to make a very serious marketing mistake.
The butt of the joke in the cartoon is the notion [...]

Posted Under: Branding and logo design
This post was written by Megan on December 22, 2009 Comments (0)

The changing definition of marketing

What has the word 'marketing' meant to you?
To some, marketing has meant vertebrae-cracking limbo dancing to the lowest common denominator in order to make sales. Or it could have been whittling down your audience to a size 1 niche and pushing a camel through the eye of a needle…in order to make sales. [...]

Posted Under: Marketing definition
This post was written by Megan on November 20, 2009 Comments (0)