Zen tips on writing style for your website

 
I'm going to keep this post simple.
Powerful content writing (i.e. writing for the web) generally requires a degree of simplicity. So this is going to be Zen-like in it's minimalism. This will be a post of few words. More like a meditation. A web writing meditation. Okay, I'll shut up now. On with the post…
I [...]

Google AdWords: The King and I

Have you heard people jabbering on about 'Adwords' and  'PPC' as if you should:
(a) know what they're saying, and
(b) care?
I know. 'Adwords' sounds like an uncreative copywriting agency. And 'PPC' sounds like an uncreative insurance company. But, surprisingly, they are neither of these things.
When the used-car salesmen of the internet holler 'Be on the [...]

Courting Google to raise your SEO

As promised in my last post Using keywords for SEO and other alien adventures, here's a bigger picture (beyond keywords) on SEO.
In other words, here are some dating tips when seducing Google into giving you a higher ranking. It's sort of like the Bachelorette of the Internet. 
 
So what does Google look for in a website?

Google [...]

Using keywords for SEO and other alien adventures

If you've just started visiting, this is the third post about that crazy thing called 'SEO'. For many of us, it's much like the acronym 'UFO'.
Admission: I know quite a bit about SEO, but it still makes me feel like an alien. 

Here is what this particular marketing therapy group has chatted about so far:
If you [...]

SEO and keyword research: Goldilocks meets the devil

Search engine optimisation (SEO). Everyone wants to know about it. Even if they really don't.
Because, surely, there are more interesting things we can do with our time. But I guess (she says begrudgingly) if you want to be found easily on Google (or other popular search engines) it's probably not a bad idea to know [...]

SEO: True meanings and confessions

 
Let's start from the beginning. What does SEO really mean? 

I originally thought it represented the names of the cars I have owned: 
Sam, Eric and Owen
 
Certain people lacking social skills think it means: 
Starship Enterprise's Oscillator

A small town in Croatia known for their philosophical bent believe it means: 
some endless osmosis…
 
It's the acronym for the name of an [...]

Briefing a web dude, Part 1

Warning: I'm partial to calling website builders, website developers and website designers 'web dudes' (or 'web dudettes'). I know they are different from each other…maybe it's the hair? 
Apologies to any web specialists who happen to be reading this and find the term 'web dude' offensive. It is important to acknowledge that some web specialists have [...]

About marketing and this thing

My Marketing Thing is about letting you explore the different ways you can promote your thing – with a dash of fun and a little soul.
We share ideas about branding (moo), website marketing and that SEO stuff, affiliate hobnobbing, printed promotional bibs and bobs, what those boring marketing terms actually mean (corporate image, corporate material, [...]