How Google Places can raise your SEO

Google is like God. It works in mysterious ways.
But there are people who think they have the inside story. I gather some serious testing has been done to validate the claim that Google Places (http://www.google.com/places/) helps one’s ranking significantly. 

5 reasons to partake in Google Places:

It's free
And the listing fast to create. I'll explain how in [...]

Pandas, farmers and Google

Up until recently, article marketing used to mean writing a 'how to' article (preferably a keyword laden one) and pasting it into as many article directories as you can (like Articles Base, Article Directory and Article Dashboard).
Having your article duplicated on a multitude of top ranking sites meant that people had a better chance of finding out [...]

Set up your YouTube account with a good username

Following from the last post: Making a Business-ish Video, you are going to move from the director's chair to that of 'film distributor'. 
In this post we'll look at setting up your YouTube account.
Here are the 11 easy steps required:

Go to YouTube
Click on the big blue 'create an account' button (they make it pretty easy for [...]

4 hard questions and 7 nifty tips for your landing page

 

 
You know those guys in goggles and white jumpsuits on the tarmac waving paddles at airplanes? 
A 'landing page' is like one of those guys. Waving at your target market – showing them that you are their guide for a secure place to rest and have their needs met.
Imagine how annoying it is when a whopping [...]

Zen tips on writing style for your website

 
I'm going to keep this post simple.
Powerful content writing (i.e. writing for the web) generally requires a degree of simplicity. So this is going to be Zen-like in it's minimalism. This will be a post of few words. More like a meditation. A web writing meditation. Okay, I'll shut up now. On with the post…
I [...]

Google AdWords: The King and I

Have you heard people jabbering on about 'Adwords' and  'PPC' as if you should:
(a) know what they're saying, and
(b) care?
I know. 'Adwords' sounds like an uncreative copywriting agency. And 'PPC' sounds like an uncreative insurance company. But, surprisingly, they are neither of these things.
When the used-car salesmen of the internet holler 'Be on the [...]

Courting Google to raise your SEO

As promised in my last post Using keywords for SEO and other alien adventures, here's a bigger picture (beyond keywords) on SEO.
In other words, here are some dating tips when seducing Google into giving you a higher ranking. It's sort of like the Bachelorette of the Internet. 
 
So what does Google look for in a website?

Google [...]

Using keywords for SEO and other alien adventures

If you've just started visiting, this is the third post about that crazy thing called 'SEO'. For many of us, it's much like the acronym 'UFO'.
Admission: I know quite a bit about SEO, but it still makes me feel like an alien. 

Here is what this particular marketing therapy group has chatted about so far:
If you [...]

SEO and keyword research: Goldilocks meets the devil

Search engine optimisation (SEO). Everyone wants to know about it. Even if they really don't.
Because, surely, there are more interesting things we can do with our time. But I guess (she says begrudgingly) if you want to be found easily on Google (or other popular search engines) it's probably not a bad idea to know [...]

SEO: True meanings and confessions

 
Let's start from the beginning. What does SEO really mean? 

I originally thought it represented the names of the cars I have owned: 
Sam, Eric and Owen
 
Certain people lacking social skills think it means: 
Starship Enterprise's Oscillator

A small town in Croatia known for their philosophical bent believe it means: 
some endless osmosis…
 
It's the acronym for the name of an [...]