Megan Hills
"my thing-ster"
Writer &
Cartoonist
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Okay, we've talked about the fun things. Business cards, magnets, bookmarks, postcards, coasters and flyers. Now we're getting into serious territory: The brochure. But can we really take brochures seriously anymore?
Why have a printed brochure when you already have a website (and maybe also a digital flyer)? Surely printed brochures are out-of-date, old hat, passé?
Mais non! [...]
When we say 'flyer' we don't mean that your promotional material needs to be airborne. Though many a flyer has been thrown willy-nilly out of aeroplanes. Often in large-budget, low-IQ Hollywood movies.
The immediate visual impact of seeing hundreds of bits of paper fluttering out of the sky is large, granted. But the litter created and [...]
Okay, still on the topic of printed promotional material: We've talked about business cards and we've talked about promotional magnets….
'And you're about to talk about bookmarks, postcards and coasters,' Mavis, my inner-blog-critic, says while rolling her eyes.
'Well done,' I reply with forced gusto.
'Pretty obvious,' Mavis shugs, 'you mention them in the title of this post. [...]
Magnets follow logically from my previous post about Ernie, the business card.
'How so?' Mavis (my inner-post-critic) asks.
'Like business cards,' I reply, 'magnets are more likely to be kept and referred to for the longer term. Magnet are usually kept on the fridge. A place we look at again and again.'
'I prefer my fridge to be [...]
