Promotional material tips: magnets
Magnets follow logically from my previous post about Ernie, the business card.
'How so?' Mavis (my inner-post-critic) asks.
'Like business cards,' I reply, 'magnets are more likely to be kept and referred to for the longer term. Magnet are usually kept on the fridge. A place we look at again and again.'
'I prefer my fridge to be [...]







