3 nifty ways to inspire people to read your newsletter

It was winter.  I was editing….over-hauling….a newsletter article for a client. Rubbing my icy hands in front of my computer monitor, I stared at the sensible health advice before me.  It was very sensible and it was very dull.  
The article was about protecting yourself against the dreaded flu.  And it was particularly dreaded that [...]

Posted Under: Newsletters and articles
This post was written by Megan on January 24, 2010 Comments (1)

The changing definition of marketing

What has the word 'marketing' meant to you?
To some, marketing has meant vertebrae-cracking limbo dancing to the lowest common denominator in order to make sales. Or it could have been whittling down your audience to a size 1 niche and pushing a camel through the eye of a needle…in order to make sales. [...]

Posted Under: Marketing definition
This post was written by Megan on November 20, 2009 Comments (0)