Megan Hills
"my thing-ster"
Writer &
Cartoonist
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I always thought Coke and Pepsi tasted pretty much the same.
When I read Malcolm Gladwell's book 'Blink – The Power of Thinking without Thinking' I realised just how close they once were – but are not anymore. All because of the roller coaster ride Coke took with market testing.
Mini-commercial:
In my previous post about market [...]
The last post about briefing your logo designer prompted a great comment. It was actually more of a query:
How do you know that your logo is going to appeal to your target market?
The short answer to this question is: test it on them.
Now, there is testing and there is testing. You need objective [...]
A client recently got in touch about finding a name for a new business. The staff brainstorm had already happened back at the client's office. You could have called it a tsunami.
The client wanted my feedback on their ideas. The staff had obviously gone through every thesaurus on the planet. They had also given [...]
