The design template problem

"I really, really love it" said a budding entrpreneur when talking about a particular Vistaprint template design she had recently discovered. "I'm going to use it for all my promotional material." I grimaced, knowing I was about to burst her design-happiness bubble.

In case you haven't come across Vistaprint…

Vistaprint is a popular worldwide online printing service [...]

Posted Under: Branding and logo design, Printed promotional material
This post was written by Megan on November 1, 2011 Comments (3)

Branding your specialness

Remember how in the previous post of What makes you so special, eh? we talked about your 'unique selling proposition (USP)'.
While the term USP doesn't sound all that riveting, identifying what is it for your business is the key to "happiness and success" (in marketing hype terms, that is) or "what is going to work for [...]

Posted Under: Branding and logo design
This post was written by Megan on October 9, 2010 Comments (0)

Briefing your logo designer

Following from my previous post on logo basics even some graphic designers forget, here are some things to consider when approaching a graphic designer to create a logo for you. 
But before we start…
 
Why give your logo designer a brief?

A friend of mine recently approached a graphic designer to create a logo for his new business.  [...]

Posted Under: Branding and logo design
This post was written by Megan on February 5, 2010 Comments (2)

Logo basics that even some graphic designers forget

A good logo is a simple one.  That doesn't mean designing a logo is simple.  In fact, it's the crème de la crème of graphic design.
Your logo – as simple and sweet as it may be – needs to do a number of things:

reflect your business accurately
work logistically in every format
look different from everyone else
be [...]

Posted Under: Branding and logo design
This post was written by Megan on January 28, 2010 Comments (2)