Courting Google to raise your SEO

As promised in my last post Using keywords for SEO and other alien adventures, here's a bigger picture (beyond keywords) on SEO.
In other words, here are some dating tips when seducing Google into giving you a higher ranking. It's sort of like the Bachelorette of the Internet. 
 
So what does Google look for in a website?

Google [...]

Using keywords for SEO and other alien adventures

If you've just started visiting, this is the third post about that crazy thing called 'SEO'. For many of us, it's much like the acronym 'UFO'.
Admission: I know quite a bit about SEO, but it still makes me feel like an alien. 

Here is what this particular marketing therapy group has chatted about so far:
If you [...]

SEO and keyword research: Goldilocks meets the devil

Search engine optimisation (SEO). Everyone wants to know about it. Even if they really don't.
Because, surely, there are more interesting things we can do with our time. But I guess (she says begrudgingly) if you want to be found easily on Google (or other popular search engines) it's probably not a bad idea to know [...]