SEO and keyword research: Goldilocks meets the devil

Search engine optimisation (SEO). Everyone wants to know about it. Even if they really don't.
Because, surely, there are more interesting things we can do with our time. But I guess (she says begrudgingly) if you want to be found easily on Google (or other popular search engines) it's probably not a bad idea to know [...]

SEO: True meanings and confessions

 
Let's start from the beginning. What does SEO really mean? 

I originally thought it represented the names of the cars I have owned: 
Sam, Eric and Owen
 
Certain people lacking social skills think it means: 
Starship Enterprise's Oscillator

A small town in Croatia known for their philosophical bent believe it means: 
some endless osmosis…
 
It's the acronym for the name of an [...]