Is Twitter really that important?

If you are my 69 year old retired mother, I'd have to say that Twitter is not vital.  
If you are a corner grocer in an outer suburb, it's possible that putting the majority of your promotional energy into Twitter might not be the most productive step.  
Just in case you are unsure about what [...]

Posted Under: Social marketing
This post was written by Megan on December 24, 2009 Comments (0)

The changing definition of marketing

What has the word 'marketing' meant to you?
To some, marketing has meant vertebrae-cracking limbo dancing to the lowest common denominator in order to make sales. Or it could have been whittling down your audience to a size 1 niche and pushing a camel through the eye of a needle…in order to make sales. [...]

Posted Under: Marketing definition
This post was written by Megan on November 20, 2009 Comments (0)