Briefing your logo designer

Following from my previous post on logo basics even some graphic designers forget, here are some things to consider when approaching a graphic designer to create a logo for you. 
But before we start…
 
Why give your logo designer a brief?

A friend of mine recently approached a graphic designer to create a logo for his new business.  [...]

Posted Under: Branding and logo design
This post was written by Megan on February 5, 2010 Comments (2)

Logo basics that even some graphic designers forget

A good logo is a simple one.  That doesn't mean designing a logo is simple.  In fact, it's the crème de la crème of graphic design.
Your logo – as simple and sweet as it may be – needs to do a number of things:

reflect your business accurately
work logistically in every format
look different from everyone else
be [...]

Posted Under: Branding and logo design
This post was written by Megan on January 28, 2010 Comments (1)