Promotional material tips: business cards

The humble business card. So small, yet so powerful. Let's call him Ernie. 
Not all our business comes from the internet. Some of our most powerful connections can come from actually meeting a real 3-D person – and handing over Ernie (your business card).
Not just because they can use Ernie to look on your website or [...]

Beware of trigger-happy rebranding

 
I did this 'Rebranding Christmas' cartoon (above) for my other blog site: My Cartoon Thing.   But I want to tell you about where the inspiration came from. It was a conversation with a client who was about to make a very serious marketing mistake.
The butt of the joke in the cartoon is the notion [...]

Corporate Identity vs. Corporate Image

You hear a lot about ‘corporate identity’ and ‘corporate image’.  They sound about the same – and sound equally dull – but they are actually two different things.
And it is important to know what these terms mean.  Why?  So when some poncy git starts trying to intimidate you by using them in a meeting [...]