A headline mistake that’s a real doozy

What did you think of my headline for this post?
Want to find out what the headline mistake is?
Well, keep reading because I'm about to tell you…
 
Here's a little story to explain it…
Imagine you are in the residential development business looking to do some advertising. You are selling plots of premium land (enough for a [...]

Posted Under: Writing promotional material
This post was written by Megan on December 8, 2010 Comments (0)

3 nifty ways to inspire people to read your newsletter

It was winter.  I was editing….over-hauling….a newsletter article for a client. Rubbing my icy hands in front of my computer monitor, I stared at the sensible health advice before me.  It was very sensible and it was very dull.  
The article was about protecting yourself against the dreaded flu.  And it was particularly dreaded that [...]

Posted Under: Newsletters and articles
This post was written by Megan on January 24, 2010 Comments (1)