Megan Hills
"my thing-ster"
Writer &
Cartoonist
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Remember how in the previous post of What makes you so special, eh? we talked about your 'unique selling proposition (USP)'.
While the term USP doesn't sound all that riveting, identifying what is it for your business is the key to "happiness and success" (in marketing hype terms, that is) or "what is going to work for [...]
A client recently got in touch about finding a name for a new business. The staff brainstorm had already happened back at the client's office. You could have called it a tsunami.
The client wanted my feedback on their ideas. The staff had obviously gone through every thesaurus on the planet. They had also given [...]
