Branding your specialness

Remember how in the previous post of What makes you so special, eh? we talked about your 'unique selling proposition (USP)'.
While the term USP doesn't sound all that riveting, identifying what is it for your business is the key to "happiness and success" (in marketing hype terms, that is) or "what is going to work for [...]

Posted Under: Branding and logo design
This post was written by Megan on October 9, 2010 Comments (0)

Promotional material tips: business cards

The humble business card. So small, yet so powerful. Let's call him Ernie. 
Not all our business comes from the internet. Some of our most powerful connections can come from actually meeting a real 3-D person – and handing over Ernie (your business card).
Not just because they can use Ernie to look on your website or [...]

Posted Under: Printed promotional material
This post was written by Megan on June 9, 2010 Comments (1)