Google AdWords: The King and I

Have you heard people jabbering on about 'Adwords' and  'PPC' as if you should:
(a) know what they're saying, and
(b) care?
I know. 'Adwords' sounds like an uncreative copywriting agency. And 'PPC' sounds like an uncreative insurance company. But, surprisingly, they are neither of these things.
When the used-car salesmen of the internet holler 'Be on the [...]

SEO: True meanings and confessions

 
Let's start from the beginning. What does SEO really mean? 

I originally thought it represented the names of the cars I have owned: 
Sam, Eric and Owen
 
Certain people lacking social skills think it means: 
Starship Enterprise's Oscillator

A small town in Croatia known for their philosophical bent believe it means: 
some endless osmosis…
 
It's the acronym for the name of an [...]