Google AdWords: The King and I
Have you heard people jabbering on about 'Adwords' and 'PPC' as if you should:
(a) know what they're saying, and
(b) care?
I know. 'Adwords' sounds like an uncreative copywriting agency. And 'PPC' sounds like an uncreative insurance company. But, surprisingly, they are neither of these things.
When the used-car salesmen of the internet holler 'Be on the [...]







