A headline mistake that’s a real doozy

What did you think of my headline for this post?
Want to find out what the headline mistake is?
Well, keep reading because I'm about to tell you…
 
Here's a little story to explain it…
Imagine you are in the residential development business looking to do some advertising. You are selling plots of premium land (enough for a [...]

Posted Under: Writing promotional material
This post was written by Megan on December 8, 2010 Comments (0)

Choosing between advertising or journalists

 
There's a lot of people out there at the moment saying 'Don't waste your money on advertising'. The grand alternative offered tends to be three-fold: 

online marketing
(blog posts, directory listings, keyword optimisation, social marketing like Twitter, etc.)
 
affiliate marketing
(partnering in some way with another business who has a mailing list that matches your target [...]

Posted Under: PR and free media exposure
This post was written by Megan on February 27, 2010 Comments (0)