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SEO: True meanings and confessions - My Marketing ThingMy Marketing Thing

My Marketing Thing

SEO: True meanings and confessions

First page of Google cartoon

 

Let’s start from the beginning. What does SEO really mean? 

  • I originally thought it represented the names of the cars I have owned:
    Sam, Eric and Owen
  • Certain people lacking social skills think it means:
    Starship Enterprise’s Oscillator
  • A small town in Croatia known for their philosophical bent believe it means:
    some endless osmosis…
  • It’s the acronym for the name of an unusual environmental group – who deny climate change – called:
    Sun Earth Ostrich
  • The French insist that it means:
    séance en oeufs (seance in eggs)

 

But today we are in the marketing zone. So here SEO means…..

…drumroll…

Search engine optimisation!

How exciting. All clear, then? No? Okay…

It’s not a particularly warm and fuzzy term, I’ll grant you that. But if you say ‘I want to be on the first page of Google’, you will be yelling the same SEO mantra as 99% of the people out there.

Where you appear on a certain Google page determines how many people will find you online. That’s why being on the first page of Google is the prayer of the twenty-first century.

 

The big question people forget to ask…

Being on the first page of Google is all very well. But the thing people often forget to ask is this: the first page by what search words?

Type in ‘My Marketing Thing’ and I’m top of the page. Yay! But that doesn’t help me if I’m trying to reach people who don’t know about My Marketing Thing yet.

Type in ‘marketing and Blink’ (‘Blink’ is a book by Malcolm Gladwell talked about in an earlier post) and I don’t have a hope in hell of being on the first page of Google. Why? Because the big publishers and distributors involved in selling ‘Blink’ have taken up that first page. And they will probably continue to for awhile yet.

 

Why do the big guys get the ranking?

The longer you have been around online, the higher your ranking is likely to be. The bigger you are (i.e. lots of traffic on your site and other people listing your web address on their site), the higher your ranking is also likely to be.

My Marketing Thing is relatively new and relatively small. So my ranking isn’t hey-wow fabulous right now.  Well, that’s one excuse. There is another big reason why my ranking isn’t so hot…yet. And I unveil it very soon – read on!

 

Happy news for My Marketing Thing

‘Marketing coke cartoon’ (an image related to my chat about Blink) got me on the first page. Yay! Okay, the likelihood of someone typing in ‘Marketing coke cartoon’ is much smaller than ‘marketing and Blink’. But you do what you can.

One key SEO rule is: try to find niche areas, not highly competitively broad areas.

But we need to stop here for a moment. There’s a confession I have to make…

 

My SEO confession

I would rather have interesting and creative un-search-friendly words than boring and predictable search-friendly words. Search-friendly words are known as ‘key words’ or ‘key phrases’.

I really should have titled my ‘Briefing your web dude’ series as ‘How to brief a web builder’. Why? Because who is going to type into Google ‘Briefing your web dude’? No one. Zip-a-dee-doo-dah.

But I wanted the word ‘Dude’. And Goddamnit, I was going to have it.

My stubborn creative soul does tend to fight this SEO business. But I do have some other strategies that might bring me that ranking without losing the fun bit.


Some shocking news about SEO

There are all manner of things that can apparently raise your page ranking, but….regardless of what SEO experts tell you…nothing has been actually proven.

Note: Apart from getting on the first page of Google via Adwords (pay-per-click advertising). But we will get to that in due course.


What’s next?

The next post will give you (in a happy-go-lucky nutshell) the stuff that SEO experts suggest as ‘the thing to do’ to nab your position on The First Page.

Hey, it’s good to know your options and play around with them. I’ve already used a good many of these babies.

Later I’ll also share with you my secret strategy on how to avoid looking like a tedious key-word contortionist – and still get a place in Google’s good books.

 

This post was written by Megan Hills.  Megan is a writer, cartoonist, marketing consultant who begrudgingly admits that SEO is the devil we need to get to know (buy him a drink, ask about his weekend, that kind of thing). Find out more about Megan.

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2 Comments

  1. Maryanne

    Finally a human face to technology. A voice of reason.
    I have been trying to find a way of doing some marketing on the web in a way that is not sleazy and meaningless.
    Thanks for bringing us back to the important things once again

  2.  Megan!
    thanks again for entertaining me, educating me and stimulating my brain!
    cheers
    Shauna

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