SEO Tips Part 6: Website structure and 3 key tips ★
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(sniff…sob…) This is the last post of this SEO series by our Google dude John Hacking from Search Tempo. John wraps up with the big picture about our website structure – and also some poignant SEO mini-tips.
John, should we be aiming for more or less content on our websites? Are blogs/regular news posts still important?
Yes, larger sites are still rewarded by Google. The more pages you have the more traffic you are likely to attract via the keyword search combination (see: SEO Tips Part 1: The Keyword Palaver). Say you have 500 pages on your website, all those pages are pointing back to your home page – and hopefully cross linked to other pages in your site. These are only internal links (links within your own site), but it is better to have these links going than none at all.
What pages are important to have on a website for Google seduction? I hear About pages and Disclaimer & Disclosure pages have all the right moves. If so, why? Any others?
There is a rumour saying that if you sell goods online you need a Privacy page, an About Us page, etc. From a marketing point of view, its a good idea to have an About page, a bricks and mortar street address. These are symbols of credibility. However, it is not important from a search engine point of view. For your core pages (i.e. not your blog/news/articles pages), the following seem to be the most searched for on Google, in order of visitor popularity:
5. Contact us
How much Google rewards any of these pages in reality is still unknown. But it is good marketing, which means more traffic which – as a trickle down effect – is likely to be good for your SEO.
Why a ‘Prices’ page? ‘Prices’ is gold. People often avoid dedicating a core page to their prices because they are afraid their competition will find out. Who cares? At least give a range, if not specifics. You’re not selling to your competitors.
Any other tips, John? There are three key SEO tips to remember:
1. Pick one or two good search terms and optimise them first before moving onto the next (more info: SEO Tips Part 1: The Keyword Palaver)
2. Get your title tags right (more info: SEO Tips Part 3: The Mystery of Meta Tags)
3. Develop both internal and inbound links (more info: SEO Tips Part 4: Inbound Links and PageRank)
Don’t worry about your site’s ranking. Focus on the ranking of your pages. Google works with web pages, not web sites. If you remember that, your SEO battles will become a lot easier to win.
And offer content that makes sense to your future client or customer – not just to Google.
John answers your questions
Our previous posts on John's SEO tips gave you the opportunity to ask any questions you have about SEO.