Make your message clear with a knob

A client recently wanted my opinion on some text for a new workshop she was developing. I began reading and, within the first two paragraphs detected a problem. It's a problem I see on a regular basis.
A small aside: Get the text right for one thing, like a workshop, and it could also be turned [...]

Posted Under: Writing promotional material
This post was written by Megan on February 1, 2012 Comments (0)

The new rule to writing sales letters

The reality is this: no one likes receiving sales letters.
The sales hustle ‘out there’ is now bigger than Ben-Hur and everyone smells a snake oil salesman…or snake oil saleswoman (or snake oil sales-teenager who knows a lot about technology and has a holiday house in Barbados and a bank account in Switzerland).

So you have to [...]

Posted Under: Printed promotional material, Writing promotional material
This post was written by Megan on July 12, 2011 Comments (1)

Another silly-moo headline mistake

Following on from A headline mistake that's a real doozy, here is another headline mistake that's rather popular. Let me make it easy for you…
ANOTHER SILLY-MOO HEADLINE MISTAKE
Another silly-moo headline mistake
Which line is easier to read and digest? You certainly experience the impact of the first example. But, psychologically-speaking, it's the second one that actually [...]

Posted Under: Writing promotional material
This post was written by Megan on December 15, 2010 Comments (0)

A headline mistake that’s a real doozy

What did you think of my headline for this post?
Want to find out what the headline mistake is?
Well, keep reading because I'm about to tell you…
 
Here's a little story to explain it…
Imagine you are in the residential development business looking to do some advertising. You are selling plots of premium land (enough for a [...]

Posted Under: Writing promotional material
This post was written by Megan on December 8, 2010 Comments (0)