Megan Hills
"my thing-ster"
Writer &
Cartoonist
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I'm going to keep this post simple.
Powerful content writing (i.e. writing for the web) generally requires a degree of simplicity. So this is going to be Zen-like in it's minimalism. This will be a post of few words. More like a meditation. A web writing meditation. Okay, I'll shut up now. On with the post…
I [...]
Have you heard people jabbering on about 'Adwords' and 'PPC' as if you should:
(a) know what they're saying, and
(b) care?
I know. 'Adwords' sounds like an uncreative copywriting agency. And 'PPC' sounds like an uncreative insurance company. But, surprisingly, they are neither of these things.
When the used-car salesmen of the internet holler 'Be on the [...]
As promised in my last post Using keywords for SEO and other alien adventures, here's a bigger picture (beyond keywords) on SEO.
In other words, here are some dating tips when seducing Google into giving you a higher ranking. It's sort of like the Bachelorette of the Internet.
So what does Google look for in a website?
Google [...]
If you've just started visiting, this is the third post about that crazy thing called 'SEO'. For many of us, it's much like the acronym 'UFO'.
Admission: I know quite a bit about SEO, but it still makes me feel like an alien.
Here is what this particular marketing therapy group has chatted about so far:
If you [...]
Search engine optimisation (SEO). Everyone wants to know about it. Even if they really don't.
Because, surely, there are more interesting things we can do with our time. But I guess (she says begrudgingly) if you want to be found easily on Google (or other popular search engines) it's probably not a bad idea to know [...]
Let's start from the beginning. What does SEO really mean?
I originally thought it represented the names of the cars I have owned:
Sam, Eric and Owen
Certain people lacking social skills think it means:
Starship Enterprise's Oscillator
A small town in Croatia known for their philosophical bent believe it means:
some endless osmosis…
It's the acronym for the name of an [...]
As you may have guessed from the title, this post is the third in a series about briefing your web dude. This makes up the holy trinity of web briefing. Find the father and son here: Part 1 and Part 2.
Okay, you've had a gander at other people's websites. From this meandering, perhaps you now [...]
(OOOPS! published this post when it was still in the mixing bowl…apologies! Here's the whole article. I've been told that even internet marketing demi-god Seth Godin sometimes makes email marketing mistakes.)
This post follows on – obviously – from 'Briefing a web dude, Part 1'.
Note: This is the kind of post that inspires comments from people [...]
Warning: I'm partial to calling website builders, website developers and website designers 'web dudes' (or 'web dudettes'). I know they are different from each other…maybe it's the hair?
Apologies to any web specialists who happen to be reading this and find the term 'web dude' offensive. It is important to acknowledge that some web specialists have [...]
I'm going to tell you a dark tale. Come closer to the fire, hold you cocoa firmly to your chest, and be prepared to be afraid. Very afraid.
It is a tale of woe. It is a tale with a warning… It is a tale of a client who had chosen a website builder before hiring [...]
