Megan Hills
"my thing-ster"
Writer &
Cartoonist
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Okay, we've talked about the fun things. Business cards, magnets, bookmarks, postcards, coasters and flyers. Now we're getting into serious territory: The brochure. But can we really take brochures seriously anymore?
Why have a printed brochure when you already have a website (and maybe also a digital flyer)? Surely printed brochures are out-of-date, old hat, passé?
Mais non! [...]
When we say 'flyer' we don't mean that your promotional material needs to be airborne. Though many a flyer has been thrown willy-nilly out of aeroplanes. Often in large-budget, low-IQ Hollywood movies.
The immediate visual impact of seeing hundreds of bits of paper fluttering out of the sky is large, granted. But the litter created and [...]
Okay, still on the topic of printed promotional material: We've talked about business cards and we've talked about promotional magnets….
'And you're about to talk about bookmarks, postcards and coasters,' Mavis, my inner-blog-critic, says while rolling her eyes.
'Well done,' I reply with forced gusto.
'Pretty obvious,' Mavis shugs, 'you mention them in the title of this post. [...]
Magnets follow logically from my previous post about Ernie, the business card.
'How so?' Mavis (my inner-post-critic) asks.
'Like business cards,' I reply, 'magnets are more likely to be kept and referred to for the longer term. Magnet are usually kept on the fridge. A place we look at again and again.'
'I prefer my fridge to be [...]
The humble business card. So small, yet so powerful. Let's call him Ernie.
Not all our business comes from the internet. Some of our most powerful connections can come from actually meeting a real 3-D person – and handing over Ernie (your business card).
Not just because they can use Ernie to look on your website or [...]
