Making a business-ish video

 
This post is about making you making a video. Yes, you. And not a family film or a goofy tape to send into a bloopers show. A proper business-ish one.
A video to pop onto YouTube, your website, your blog site, your e-news, etc. A video that serves as a marketing vehicle, so to speak.
 
The saboteur's [...]

Posted Under: PR and free media exposure, Social media, Video marketing, Website marketing strategies
This post was written by Megan on February 10, 2011 Comments (1)

Some people call it an Elevator Pitch

As an Australian, I like to call it 'lift description'. But that's just me. The rest of Australia is following America and calling it an 'Elevator Pitch'.
A lift description…I mean Elevator Pitch…involves imagining that you are in a lift…or elevator. Someone else is in that tiny cabled room with you and they ask "What is [...]

Posted Under: PR and free media exposure
This post was written by Megan on October 12, 2010 Comments (4)

The art of writing a good media release

 
Okay, the title to this post is a little misleading.  'The art of…' – well, let's just say that creativity is not encouraged when writing a media release.  
For a start you need to:

be factual
sound objective
pull back on the adjectives

Writing style
In short, you need to write like the journalist you are sending the release to. [...]

Posted Under: PR and free media exposure
This post was written by Megan on March 9, 2010 Comments (0)

Choosing between advertising or journalists

 
There's a lot of people out there at the moment saying 'Don't waste your money on advertising'. The grand alternative offered tends to be three-fold: 

online marketing
(blog posts, directory listings, keyword optimisation, social marketing like Twitter, etc.)
 
affiliate marketing
(partnering in some way with another business who has a mailing list that matches your target [...]

Posted Under: PR and free media exposure
This post was written by Megan on February 27, 2010 Comments (0)