Megan Hills
"my thing-ster"
Writer &
Cartoonist
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You hear a lot about ‘corporate identity’ and ‘corporate image’. They sound about the same – and sound equally dull – but they are actually two different things.
And it is important to know what these terms mean. Why? So when some poncy git starts trying to intimidate you by using them in a meeting [...]
What has the word 'marketing' meant to you?
To some, marketing has meant vertebrae-cracking limbo dancing to the lowest common denominator in order to make sales. Or it could have been whittling down your audience to a size 1 niche and pushing a camel through the eye of a needle…in order to make sales. [...]
