What makes you so special, eh?

I can't believe it's taken me this long to write about the VERY CORE of marketing.

Sure, I've gestured towards it…flirted with it even (namely in 3 things people forget about a new business name). But I can't wait any longer. It is now it's time to 'go there'. It is time to talk about [...]

Posted Under: Branding and logo design, Marketing definition
This post was written by Megan on September 29, 2010 Comments (1)

Corporate Identity vs. Corporate Image

You hear a lot about ‘corporate identity’ and ‘corporate image’.  They sound about the same – and sound equally dull – but they are actually two different things.
And it is important to know what these terms mean.  Why?  So when some poncy git starts trying to intimidate you by using them in a meeting [...]

Posted Under: Marketing definition
This post was written by Megan on December 5, 2009 Comments (0)

The changing definition of marketing

What has the word 'marketing' meant to you?
To some, marketing has meant vertebrae-cracking limbo dancing to the lowest common denominator in order to make sales. Or it could have been whittling down your audience to a size 1 niche and pushing a camel through the eye of a needle…in order to make sales. [...]

Posted Under: Marketing definition
This post was written by Megan on November 20, 2009 Comments (0)