My Marketing Thing

Briefing your logo designer

Following from my previous post on logo basics even some graphic designers forget, here are some things to consider when approaching a graphic designer to create a logo for you. 
But before we start…
 
Why give your logo designer a brief?

A friend of mine recently approached a graphic designer to create a logo for his new business.  [...]

Logo basics that even some graphic designers forget

A good logo is a simple one.  That doesn't mean designing a logo is simple.  In fact, it's the crème de la crème of graphic design.
Your logo – as simple and sweet as it may be – needs to do a number of things:

reflect your business accurately
work logistically in every format
look different from everyone else
be [...]

3 things people forget about a new business name

A client recently got in touch about finding a name for a new business.  The staff brainstorm had already happened back at the client's office.  You could have called it a tsunami.  
The client wanted my feedback on their ideas. The staff had obviously gone through every thesaurus on the planet. They had also given [...]

Beware of trigger-happy rebranding

 
I did this 'Rebranding Christmas' cartoon (above) for my other blog site: My Cartoon Thing.   But I want to tell you about where the inspiration came from. It was a conversation with a client who was about to make a very serious marketing mistake.
The butt of the joke in the cartoon is the notion [...]