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Banter - Page 6 of 8 - My Marketing ThingMy Marketing Thing

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Using keywords for SEO and other alien adventures

If you’ve just started visiting, this is the third post about that crazy thing called ‘SEO’. For many of us, it’s much like the acronym ‘UFO’. Admission: I know quite a bit about SEO, but it still makes me feel like an alien.  Here is what this particular marketing therapy group has chatted about so far: If you want to know what SEO (search engine optimisation) really means: SEO: True meanings and confessions To find the best keywords for you: SEO and keyword research: Goldilocks...

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SEO and keyword research: Goldilocks meets the devil

Search engine optimisation (SEO). Everyone wants to know about it. Even if they really don’t. Because, surely, there are more interesting things we can do with our time. But I guess (she says begrudgingly) if you want to be found easily on Google (or other popular search engines) it’s probably not a bad idea to know the lay of the land. Then, if you wish, you can reject all these SEO tips outright and focus on being more interesting. Note: Being interesting online is good...

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SEO: True meanings and confessions

  Let’s start from the beginning. What does SEO really mean?  I originally thought it represented the names of the cars I have owned: Sam, Eric and Owen Certain people lacking social skills think it means: Starship Enterprise’s Oscillator A small town in Croatia known for their philosophical bent believe it means: some endless osmosis… It’s the acronym for the name of an unusual environmental group – who deny climate change – called: Sun Earth Ostrich The French insist that it means: séance en oeufs...

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Briefing a web dude – Part 3: layout ideas

As you may have guessed from the title, this post is the third in a series about briefing your web dude. This makes up the holy trinity of web briefing. Find the father and son here: Part 1 and Part 2. Okay, you’ve had a gander at other people’s websites. From this meandering, perhaps you now have some ideas of what would work for your site. If you already have a site but are ready to attack it with a blow torch, you probably already...

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Briefing a web dude, Part 2 – site maps and splash pages

(OOOPS! published this post when it was still in the mixing bowl…apologies! Here’s the whole article. I’ve been told that even internet marketing demi-god Seth Godin sometimes makes email marketing mistakes.)   This post follows on – obviously – from ‘Briefing a web dude, Part 1‘.  Note: This is the kind of post that inspires comments from people telling me all the things I’ve forgotten to advise…but were actually already mentioned in the previous post. It’s amazing how often this happens.  Do you remember how,...

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Briefing a web dude, Part 1

Warning: I’m partial to calling website builders, website developers and website designers ‘web dudes’ (or ‘web dudettes’). I know they are different from each other…maybe it’s the hair?  Apologies to any web specialists who happen to be reading this and find the term ‘web dude’ offensive. It is important to acknowledge that some web specialists have a very different sense of humour from normal people.   Why brief a web dude? It’s the first step to getting a decent quote for a new website. The...

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A spooky story about choosing a web builder

  I’m going to tell you a dark tale. Come closer to the fire, hold you cocoa firmly to your chest, and be prepared to be afraid. Very afraid. It is a tale of woe. It is a tale with a warning… It is a tale of a client who had chosen a website builder before hiring me to write her web copy. This happens a lot. But that’s not the warning. The first thing I learned after being hired was that the web builder...

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Blogging vs. Websites – the real winner announced

Many folks out there are still wondering why the blog thing has created such a frenzy. They are also wondering if it’s still okay to have a humble website. I’m about to give you an answer many others won’t. Small note: My Marketing Thing is a blog site created from a WordPress template. However, I have a website created by my brother (bless him) using Front Page – www.wordmix.com.au. This means you can trust what I say here, as I am displaying no favouritism towards...

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The art of writing a good media release

  Okay, the title to this post is a little misleading.  ‘The art of…’ – well, let’s just say that creativity is not encouraged when writing a media release.   For a start you need to: be factual sound objective pull back on the adjectives Writing style In short, you need to write like the journalist you are sending the release to.  Be a copy cat – it’s greatest form of flattery and they might actually find your media release useful for publishing. If you...

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Choosing between advertising or journalists

  There’s a lot of people out there at the moment saying ‘Don’t waste your money on advertising’. The grand alternative offered tends to be three-fold:  online marketing (blog posts, directory listings, keyword optimisation, social marketing like Twitter, etc.) affiliate marketing (partnering in some way with another business who has a mailing list that matches your target market) free press (sending a media release or media pack out to selected journos in the hope that they will tell the world about you)   Advertising can...