Warning: mysql_real_escape_string(): Access denied for user 'root'@'localhost' (using password: NO) in /home3/megan/public_html/mymarketingthing.com/wp-content/plugins/statpress-reloaded/statpress.php on line 1786

Warning: mysql_real_escape_string(): A link to the server could not be established in /home3/megan/public_html/mymarketingthing.com/wp-content/plugins/statpress-reloaded/statpress.php on line 1786

Warning: mysql_real_escape_string(): Access denied for user 'root'@'localhost' (using password: NO) in /home3/megan/public_html/mymarketingthing.com/wp-content/plugins/statpress-reloaded/statpress.php on line 1786

Warning: mysql_real_escape_string(): A link to the server could not be established in /home3/megan/public_html/mymarketingthing.com/wp-content/plugins/statpress-reloaded/statpress.php on line 1786

Warning: mysql_real_escape_string(): Access denied for user 'root'@'localhost' (using password: NO) in /home3/megan/public_html/mymarketingthing.com/wp-content/plugins/statpress-reloaded/statpress.php on line 1786

Warning: mysql_real_escape_string(): A link to the server could not be established in /home3/megan/public_html/mymarketingthing.com/wp-content/plugins/statpress-reloaded/statpress.php on line 1786

Warning: mysql_real_escape_string(): Access denied for user 'root'@'localhost' (using password: NO) in /home3/megan/public_html/mymarketingthing.com/wp-content/plugins/statpress-reloaded/statpress.php on line 1786

Warning: mysql_real_escape_string(): A link to the server could not be established in /home3/megan/public_html/mymarketingthing.com/wp-content/plugins/statpress-reloaded/statpress.php on line 1786

Warning: mysql_real_escape_string(): Access denied for user 'root'@'localhost' (using password: NO) in /home3/megan/public_html/mymarketingthing.com/wp-content/plugins/statpress-reloaded/statpress.php on line 1786

Warning: mysql_real_escape_string(): A link to the server could not be established in /home3/megan/public_html/mymarketingthing.com/wp-content/plugins/statpress-reloaded/statpress.php on line 1786

Warning: mysql_real_escape_string(): Access denied for user 'root'@'localhost' (using password: NO) in /home3/megan/public_html/mymarketingthing.com/wp-content/plugins/statpress-reloaded/statpress.php on line 1786

Warning: mysql_real_escape_string(): A link to the server could not be established in /home3/megan/public_html/mymarketingthing.com/wp-content/plugins/statpress-reloaded/statpress.php on line 1786
Banter - Page 5 of 8 - My Marketing ThingMy Marketing Thing

My Marketing Thing

Free How-Tos

Branding_USP_cartoon

Branding your specialness

Remember how in the previous post of What makes you so special, eh? we talked about your ‘unique selling proposition (USP)’. While the term USP doesn’t sound all that riveting, identifying what is it for your business is the key to “happiness and success” (in marketing hype terms, that is) or “what is going to work for you” (in my terms).   An example Let’s say that, after assessing your competition, it is clear you are the only locksmith in your area offering a ten year...

Plumber_marketing_USP_cartoon

What makes you so special, eh?

I can’t believe it’s taken me this long to write about the VERY CORE of marketing. Sure, I’ve gestured towards it…flirted with it even (namely in 3 things people forget about a new business name). But I can’t wait any longer. It is now it’s time to ‘go there’. It is time to talk about your….   Unique Selling Proposition God, what an awful, boring term. It’s almost as rigor mortis-inspiring as ‘corporate image’ and ‘corporate identity’. It even has a boring acronym: USP. Okay....

Concertina_brochure_cartoon

Promotional material tips: The brochure

  Okay, we’ve talked about the fun things. Business cards, magnets, bookmarks, postcards, coasters and flyers. Now we’re getting into serious territory: The brochure. But can we really take brochures seriously anymore? Why have a printed brochure when you already have a website (and maybe also a digital flyer)? Surely printed brochures are out-of-date, old hat, passé? Mais non! Brochures still have clout in that crazy, madcap spot called ‘The Marketplace’. A few good reasons to have a brochure: You won’t be caught spamming Unsolicited postal...

Flyer_save_the_trees_cartoon

Promotional material tips: flyers

When we say ‘flyer’ we don’t mean that your promotional material needs to be airborne. Though many a flyer has been thrown willy-nilly out of aeroplanes. Often in large-budget, low-IQ Hollywood movies.  The immediate visual impact of seeing hundreds of bits of paper fluttering out of the sky is large, granted. But the litter created and the sheer waste of paper is no longer ‘fashionable’. We’re an eco-friendly bunch now, aren’t we? Let’s take a moment to hug a tree…. … … … Okay, you...

Bookmark_ postcard_coaster_cartoon

Promotional material tips: bookmarks, postcards, coasters

Okay, still on the topic of printed promotional material: We’ve talked about business cards and we’ve talked about promotional magnets…. ‘And you’re about to talk about bookmarks, postcards and coasters,’ Mavis, my inner-blog-critic, says while rolling her eyes. ‘Well done,’ I reply with forced gusto. ‘Pretty obvious,’ Mavis shugs, ‘you mention them in the title of this post. I wouldn’t go there, personally.’ ‘You don’t like booksmarks, postcards and coasters?’ ‘They’re a bit hokey,’ Mavis says while looking over my shoulder at something more interesting....

magnet_cartoon

Promotional material tips: magnets

Magnets follow logically from my previous post about Ernie, the business card. ‘How so?’ Mavis (my inner-post-critic) asks. ‘Like business cards,’ I reply, ‘magnets are more likely to be kept and referred to for the longer term. Magnet are usually kept on the fridge. A place we look at again and again.’ ‘I prefer my fridge to be free of clutter,’ Mavis says smugly. ‘Good for you,’ I reply. ‘Can I write my post now?’ ‘Fine.’  Mavis sits back and folds her arms in a...

business_card_cartoon

Promotional material tips: business cards

The humble business card. So small, yet so powerful. Let’s call him Ernie.  Not all our business comes from the internet. Some of our most powerful connections can come from actually meeting a real 3-D person – and handing over Ernie (your business card). Not just because they can use Ernie to look on your website or contact you directly. Ernie can help the conversation along. Ernie can explain what makes you special. An Ernie scenario  You’re alone at one of those business networking things....

Zen_cartoon_web_writing_tips

Zen tips on writing style for your website

  I’m going to keep this post simple. Powerful content writing (i.e. writing for the web) generally requires a degree of simplicity. So this is going to be Zen-like in it’s minimalism. This will be a post of few words. More like a meditation. A web writing meditation. Okay, I’ll shut up now. On with the post… I should mention that I’ve already written about keywords for web writing: Using keywords for SEO and other alien adventures. But this post is about writing style. Below are...

AdWords_King_cartoon

Google AdWords: The King and I

Have you heard people jabbering on about ‘Adwords’ and  ‘PPC’ as if you should: (a) know what they’re saying, and (b) care? I know. ‘Adwords’ sounds like an uncreative copywriting agency. And ‘PPC’ sounds like an uncreative insurance company. But, surprisingly, they are neither of these things. When the used-car salesmen of the internet holler ‘Be on the first page of Google!’, they are often referring to Google Adwords campaigns. Google Adwords is one form of pay-per-click advertising (otherwise known as PPC).   What is...

Courting_Google_SEO_cartoon

Courting Google to raise your SEO

As promised in my last post Using keywords for SEO and other alien adventures, here’s a bigger picture (beyond keywords) on SEO. In other words, here are some dating tips when seducing Google into giving you a higher ranking. It’s sort of like the Bachelorette of the Internet.   So what does Google look for in a website? Google might be big and powerful, but she’s still a woman (stay with me here…). 1. Are you, like, popular? Google wants to know if you have a...