My Marketing Thing

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Bev Ryan of Women’s Publishing Network makes Facebook smile

Like Kylie Welsh from Brisbane Woman (interviewed last post: Hobnob Angel, Kylie Welsh…), Bev Ryan founder of Women’s Publishing Network is a joy to be around. She has a smile that simply glows. It’s the kind of smile that is given with eyes, cheeks and earlobes – without any effort at all, it seems. Bev’s natural warmth and genuine enthusiasm for bringing people together is contagious. So it makes sense that social marketing comes naturally to her. Somehow, that genuine smile has transferred nicely into digital life....

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Hobnob Angel, Kylie Welsh sheds light on Twitter and Facebook

Kylie Welsh uses social marketing tools better than anyone I know…except maybe Seth Godin (with that said, Kylie seems more enthusiastic about Twitter than Seth). Kylie is founder and director of Brisbane Woman – an organisation that is dedicated to promoting, educating and connecting women in business. She’s usually co-ordinating a busy schedule of networking/workshop nights and masterclasses. But don’t worry if you’re not in Brisbane. Kylie also has a great blog (where there’s also a free member directory) and is about to launch the first...

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Do you have a social media speed bump?

Do you have a social media speed bump? I confess I do. And it’s a big ‘un. In the beginning I enthusiastically set up two Facebook fan pages, two Twitter profiles and a LinkedIn profile. Do I have the urge to get up at the crack ‘o dawn to milk these cows? Nope, not often. Note: the crack ‘o dawn feels like the only chance I’ll get before the day slams those roller skates on my feet and pushes me off down the wild blue...

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Another silly-moo headline mistake

Following on from A headline mistake that’s a real doozy, here is another headline mistake that’s rather popular. Let me make it easy for you… ANOTHER SILLY-MOO HEADLINE MISTAKE Another silly-moo headline mistake Which line is easier to read and digest? You certainly experience the impact of the first example. But, psychologically-speaking, it’s the second one that actually wins. Why? Because a whole line in uppercase is hard to read. A HEADLINE ‘DOH’ is fine. This headline is short enough to be able to digest in...

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A headline mistake that’s a real doozy

What did you think of my headline for this post? Want to find out what the headline mistake is? Well, keep reading because I’m about to tell you…   Here’s a little story to explain it… Imagine you are in the residential development business looking to do some advertising. You are selling plots of premium land (enough for a decent-sized house, near public transport, schools, etc.). You are also offering a ‘Land + House’ package. If the client chooses the latter they get $5000 off some...

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4 hard questions and 7 nifty tips for your landing page

    You know those guys in goggles and white jumpsuits on the tarmac waving paddles at airplanes?  A ‘landing page’ is like one of those guys. Waving at your target market – showing them that you are their guide for a secure place to rest and have their needs met. Imagine how annoying it is when a whopping big airplane ignores all your expert waving and goes to land somewhere else. Let’s not have your landing page experience this public rejection. What is a...

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How to ask someone to build you a mobile-optimised website

(Cartoon in homage to the great Garry Larson and his ‘School for Gifted Children’ masterpiece) This ‘mobile-optimised’ post leads on from the previous posts:  Should your website be smart phone savvy? How to Have a Mobile-Friendly Website. This is the last consecutive post on this topic, promise! And I’ll be brief. Why? Because I only know a bit about this. Even though this is now the third post on the topic I must still declare myself a nappy-wearer in the realm of smartphone savviness. But...

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How to have a mobile-friendly website

This post leads on from Should your website be smart phone savvy? which bandies the rumour that 70% of internet searches are now being done on a mobile device. Except it’s probably more than 70%.   I have to be honest about one thing… We’re not just talking smartphones. We’re talking any mobile device with access to the internet. PDAs and palm-sized computers come to mind. Yes, there’s the iPad too, but this mobile device has a more generous screen. This post is about the little guy. ...

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Should your website be smartphone savvy?

A smartphone is the Swiss Army knife of the 21st century. It’s a mobile phone that offers more functions, including – but not limited to – Internet browsing. Think iPhone and BlackBerry, that kind of thing. What other functions? Well, I use it to:   take photos of my partner while he’s snoring on the couch, with introduced props for extra entertainment shriek like Aretha Franklin into the in-build microphone/recording feature pretend that I’m James Bond and scan other people’s business cards straight into my contacts...

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Some people call it an Elevator Pitch

As an Australian, I like to call it ‘lift description’. But that’s just me. The rest of Australia is following America and calling it an ‘Elevator Pitch’. A lift description…I mean Elevator Pitch…involves imagining that you are in a lift…or elevator. Someone else is in that tiny cabled room with you and they ask “What is it that you do for a living?”. Of course this never happens in real life. No stranger in a lift is going to turn around and ask you what...