My Marketing Thing

Free How-Tos

Gideon_Shalwick_podcast_cartoon

Podcast with Gideon Shalwick about video marketing

The internationally-famous online video marketing expert, Gideon Shalwick has joined us for My Marketing Thing’s very first podcast. We are very privileged.   If you haven’t yet heard of Gideon Shalwick (it’s only a matter of time), he is well-known for explaining in beautifully simple terms how to turn video views into cash. In this interview Gideon reveals… 1. Why video is a vital marketing tool for promoting your business right now 2. The magic ingredients to a creating powerful video (without needing Harry Potter)...

Panda_Farmer_Google_cartoon

Pandas, farmers and Google

Up until recently, article marketing used to mean writing a ‘how to’ article (preferably a keyword laden one) and pasting it into as many article directories as you can (like Articles Base, Article Directory and Article Dashboard). Having your article duplicated on a multitude of top ranking sites meant that people had a better chance of finding out about you – not just through your articles but also through Google ranking. The keywords in your articles would be rewarded by Google. And having your website address in...

Pets_skype_cartoon

The easy way to record podcasts

Want to improve your SEO? The general response is: “First, write lots of fabulous articles and post them on your website on a regular basis.” The problem is, not all of us are manic article writers. And not all of us are manic readers, either. There are also enthusiastic talkers – and there are enthusiastic listeners (in the car, on public transport, while cooking dinner, etc).   So this is where the podcast caper comes in. When Gideon Shalwick (famous online video marketing dude) agreed to...

Michael_Q_Todd_Social_Media_cartoon

Michael Q Todd takes the stress and guesswork out of social media

Michael Q Todd primarily coaches people about Twitter, but also gives social media advice in general. Based in Japan, Michael also spends his time in Brisbane (Australia) and California (US).  I had a chat with this highly mobile individual about the inside scoop on how to handle social media. Here are the beans he offered to spill:   How does a social media newbie decide what vehicles to focus on first – or is it best to dive in the deep end and try out...

Sherpa_YouTube_cartoon

Getting good ranking on YouTube

When it comes to search engines, YouTube remains ahead of Yahoo!, safely in the number two spot behind Google (Ref: ComScore). Interestingly, what videos rank well on YouTube doesn’t always rank well on Google, and visa vera. Considering YouTube is owned by Google, this is kinda weird. Apparently, ‘Google proper’ relies heavily on inbound links (i.e. links off YouTube pointing to your videos). YouTube takes this into account too, but spreads out the love more evenly with other factors. Keywords help your YouTube ranking a...

YouTube_cartoon

Uploading your video on YouTube

Following my two previous posts on YouTube: Making a business-ish video and Set up your YouTube account with a good user name, it’s time to put that baby onto YouTube and let the world see it.   Why are we bothering with YouTube again? Because it’s very, very popular. Here’s the latest stats that I nabbed via Mashable (social media news and tips): As of February 2011, YouTube has 490 million unique users worldwide per month, who rack up an estimated 92 billion page views each month. We...

YouTube_username_cartoon

Set up your YouTube account with a good username

Following from the last post: Making a Business-ish Video, you are going to move from the director’s chair to that of ‘film distributor’.  In this post we’ll look at setting up your YouTube account. Here are the 11 easy steps required: Go to YouTube Click on the big blue ‘create an account’ button (they make it pretty easy for you) Type in your email address. Type in a username (there’s more info about that below). Click from the ‘Location’ menu where you are Type in your date...

Video_making_cartoon

Making a business-ish video

  This post is about making you making a video. Yes, you. And not a family film or a goofy tape to send into a bloopers show. A proper business-ish one. A video to pop onto YouTube, your website, your blog site, your e-news, etc. A video that serves as a marketing vehicle, so to speak.   The saboteur’s assumption  Most people who don’t get around to making a video are shackled with what I call ‘The Tarantino Complex’. You think you have to be...

Claire_Connelly_graphic_designer_cartoon

Claire Connelly makes marketing green with…

Claire Connelly runs Papercut, a graphic design studio in Canberra (Australia) with an interesting point of difference.  “We are conscious of keeping our studio carbon footprint to a minimum,” Claire explains. Every decision, from their lighting to the paper they use, is done with the impact on the environment in mind.   Winning the 2010 ACT Business Woman of the Year… …and two environmental awards the previous year, PLUS working an ambassador for the 1 Million Women Campaign (which aims to inspire one million Australian women to take...

May_King_Tsang_tea_cartoon

May King is making tea on Twitter

May King Tsang operates MayKingTea (as in may…king tea, get it?). May King (her first name) is one of the top 50 tea specialists and speakers certified by the Specialty Tea institute (or maybe that’s Special..tea Institute – boom boom!), based in the US. Okay, I have a confession.  I’m a bit of a tea junkie, so the interview (below) had a personal motivation. I saw May King at a Brisbane Woman networking event, wearing the most stunning Chinese jacket. As she looks Chinese as well,...