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Banter - Page 2 of 8 - My Marketing ThingMy Marketing Thing

My Marketing Thing

Free How-Tos

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Save time on social media

Social media needn't suck out your soul. We started talking about this in the post, remember?: What if you don't like social media? You may have even found a social media platform that's quite enjoyable. If so, bask in the miracle. But the question remains: Are those you want to reach, biz-wise, on there too? Remember, marketing is really about making a connection with those potential clients/customers/valuable collaborators. That's what this whole caper boils down to. What if your prospective punter isn't partial to, say,...

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De-mystifying QR codes

What is a QR code? We're starting to see a lot these strange-looking square graphics appearing on business cards, advertising, on wine bottles, even on walls in art museums. In July 2011 a crazy guy called Marco was the first to have a QR code tattooed on his chest. See the YouTube video here.   How it works When you scan the square graphic on your smart phone, your phone's browser takes you to a particular website. It can also take you to a phone...

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What if you don’t like social media?

  The words 'I don't like social media' have been whispered to me in dark alleys by strangers wearing mysterious hats and dark glasses. After the confession they scurry away in shame. I am left wondering what on earth has happened to our society.   It's okay not to like social media. There, I've said it. Claims such as: 'If you don't like social media then you don't understand how to use it' are bandied about by loudmouthed online marketeers who want to make sure...

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How to hire and brief a photographer

A picture can say a thousand words. Poor snap photography in your promotional material can say even more. And it usually ain't good. So it's worth considering hiring a professional photographer. How does one go about hiring a photographer? Look at their portfolio Find out about their photo-situ approach (in studio, on-site, both? Exterior, interior?) Find out about their specialty (people, product, building/landscape?) Find out about their post-production services (Photoshop tweaking of photograph for professional finish?) Find out their rates and payment terms (hourly? by...

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Make your message clear with a knob

A client recently wanted my opinion on some text for a new workshop she was developing. I began reading and, within the first two paragraphs detected a problem. It’s a problem I see on a regular basis. A small aside: Get the text right for one thing, like a workshop, and it could also be turned into a webinar, a book, podcast, whittled down to a giveaway e-book, etc. Might feel a bit like cheating, but different people soak up info in different ways…so what...

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Santa Photoshopped

There’s no point talking about the marketing madness of Christmas. If you are in the Western world you see it, you feel it and – chances are – something in you says ‘I don’t like it’. I have a confession This feeling crops up for me throughout the rest of the year as well. I am personally at war with myself over the powerful effect marketing has in our community. When I drive around the city, soaking up billboards and shop signage, I begin to...

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The design template problem

“I really, really love it” said a budding entrpreneur when talking about a particular Vistaprint template design she had recently discovered. “I’m going to use it for all my promotional material.” I grimaced, knowing I was about to burst her design-happiness bubble. In case you haven’t come across Vistaprint… Vistaprint is a popular worldwide online printing service that is incredibly cheap for small runs of anything from business cards, to rubberstamps, lawn signs and mugs. They even have reasonably-priced website and email marketing services. I’ve...

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You need a business plan first

If you’re starting a new business DO NOT start thinking about your business name or website writing until you’ve done a basic business plan for yourself. Why? So you really know: what you are offering why you are offering it who you are offering it to why they should choose you over someone else This is fundamental stuff, people! Yes, your plan is your foundation. It’s dealing with the basics. Get the foundation right and everything will flow soooooo much better. __________________________________________________ Here are the...

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The new rule to writing sales letters

The reality is this: no one likes receiving sales letters. The sales hustle ‘out there’ is now bigger than Ben-Hur and everyone smells a snake oil salesman…or snake oil saleswoman (or snake oil sales-teenager who knows a lot about technology and has a holiday house in Barbados and a bank account in Switzerland). So you have to be genuine
. Even though sales letters sent in the post aren’t spam, they can sure feel like it. Our challenge is to by-pass this assumption and make the...

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How Google Places can raise your SEO

Google is like God. It works in mysterious ways. But there are people who think they have the inside story. I gather some serious testing has been done to validate the claim that Google Places (http://www.google.com/places/) helps one’s ranking significantly. 5 reasons to partake in Google Places: It’s free And the listing fast to create. I’ll explain how in this post. You don’t even need a website Just pop your details in and – voila! – online presence. Local biz? Google Places promotes your physical...