Should your website be smartphone savvy?

A smartphone is the Swiss Army knife of the 21st century.
It’s a mobile phone that offers more functions, including – but not limited to – Internet browsing. Think iPhone and BlackBerry, that kind of thing.

What other functions?

Well, I use it to:

take photos of my partner while he’s snoring on the couch, with introduced props for extra [...]

Posted Under: Website marketing strategies
This post was written by Megan on October 21, 2010 Comments (0)

Some people call it an Elevator Pitch

As an Australian, I like to call it 'lift description'. But that's just me. The rest of Australia is following America and calling it an 'Elevator Pitch'.
A lift description…I mean Elevator Pitch…involves imagining that you are in a lift…or elevator. Someone else is in that tiny cabled room with you and they ask "What is [...]

Posted Under: PR and free media exposure
This post was written by Megan on October 12, 2010 Comments (4)

Branding your specialness

Remember how in the previous post of What makes you so special, eh? we talked about your 'unique selling proposition (USP)'.
While the term USP doesn't sound all that riveting, identifying what is it for your business is the key to "happiness and success" (in marketing hype terms, that is) or "what is going to work for [...]

Posted Under: Branding and logo design
This post was written by Megan on October 9, 2010 Comments (0)