Promotional material tips: flyers

When we say 'flyer' we don't mean that your promotional material needs to be airborne. Though many a flyer has been thrown willy-nilly out of aeroplanes. Often in large-budget, low-IQ Hollywood movies. 
The immediate visual impact of seeing hundreds of bits of paper fluttering out of the sky is large, granted. But the litter created and [...]

Promotional material tips: bookmarks, postcards, coasters

Okay, still on the topic of printed promotional material: We've talked about business cards and we've talked about promotional magnets….
'And you're about to talk about bookmarks, postcards and coasters,' Mavis, my inner-blog-critic, says while rolling her eyes.
'Well done,' I reply with forced gusto.
'Pretty obvious,' Mavis shugs, 'you mention them in the title of this post. [...]