Magnets follow logically from my previous post about Ernie, the business card.
'How so?' Mavis (my inner-post-critic) asks.
'Like business cards,' I reply, 'magnets are more likely to be kept and referred to for the longer term. Magnet are usually kept on the fridge. A place we look at again and again.'
'I prefer my fridge to be [...]
The humble business card. So small, yet so powerful. Let's call him Ernie.
Not all our business comes from the internet. Some of our most powerful connections can come from actually meeting a real 3-D person – and handing over Ernie (your business card).
Not just because they can use Ernie to look on your website or [...]
I'm going to keep this post simple.
Powerful content writing (i.e. writing for the web) generally requires a degree of simplicity. So this is going to be Zen-like in it's minimalism. This will be a post of few words. More like a meditation. A web writing meditation. Okay, I'll shut up now. On with the post…
I [...]