My Marketing Thing

Google AdWords: The King and I

Have you heard people jabbering on about 'Adwords' and  'PPC' as if you should:
(a) know what they're saying, and
(b) care?
I know. 'Adwords' sounds like an uncreative copywriting agency. And 'PPC' sounds like an uncreative insurance company. But, surprisingly, they are neither of these things.
When the used-car salesmen of the internet holler 'Be on the [...]

Courting Google to raise your SEO

As promised in my last post Using keywords for SEO and other alien adventures, here's a bigger picture (beyond keywords) on SEO.
In other words, here are some dating tips when seducing Google into giving you a higher ranking. It's sort of like the Bachelorette of the Internet. 
 
So what does Google look for in a website?

Google [...]

Using keywords for SEO and other alien adventures

If you've just started visiting, this is the third post about that crazy thing called 'SEO'. For many of us, it's much like the acronym 'UFO'.
Admission: I know quite a bit about SEO, but it still makes me feel like an alien. 

Here is what this particular marketing therapy group has chatted about so far:
If you [...]