SEO and keyword research: Goldilocks meets the devil

Search engine optimisation (SEO). Everyone wants to know about it. Even if they really don't.
Because, surely, there are more interesting things we can do with our time. But I guess (she says begrudgingly) if you want to be found easily on Google (or other popular search engines) it's probably not a bad idea to know [...]

SEO: True meanings and confessions

 
Let's start from the beginning. What does SEO really mean? 

I originally thought it represented the names of the cars I have owned: 
Sam, Eric and Owen
 
Certain people lacking social skills think it means: 
Starship Enterprise's Oscillator

A small town in Croatia known for their philosophical bent believe it means: 
some endless osmosis…
 
It's the acronym for the name of an [...]

Briefing a web dude – Part 3: layout ideas

As you may have guessed from the title, this post is the third in a series about briefing your web dude. This makes up the holy trinity of web briefing. Find the father and son here: Part 1 and Part 2.
Okay, you've had a gander at other people's websites. From this meandering, perhaps you now [...]

Briefing a web dude, Part 2 – site maps and splash pages

(OOOPS! published this post when it was still in the mixing bowl…apologies! Here's the whole article. I've been told that even internet marketing demi-god Seth Godin sometimes makes email marketing mistakes.)
 
This post follows on – obviously – from 'Briefing a web dude, Part 1'. 
Note: This is the kind of post that inspires comments from people [...]

Briefing a web dude, Part 1

Warning: I'm partial to calling website builders, website developers and website designers 'web dudes' (or 'web dudettes'). I know they are different from each other…maybe it's the hair? 
Apologies to any web specialists who happen to be reading this and find the term 'web dude' offensive. It is important to acknowledge that some web specialists have [...]