I'm going to tell you a dark tale. Come closer to the fire, hold you cocoa firmly to your chest, and be prepared to be afraid. Very afraid.
It is a tale of woe. It is a tale with a warning… It is a tale of a client who had chosen a website builder before hiring [...]
Many folks out there are still wondering why the blog thing has created such a frenzy. They are also wondering if it's still okay to have a humble website. I'm about to give you an answer many others won't.
Small note:
My Marketing Thing is a blog site created from a Wordpress template. However, I have [...]
Okay, the title to this post is a little misleading. 'The art of…' – well, let's just say that creativity is not encouraged when writing a media release.
For a start you need to:
be factual
sound objective
pull back on the adjectives
Writing style
In short, you need to write like the journalist you are sending the release to. [...]