A good logo is a simple one. That doesn't mean designing a logo is simple. In fact, it's the crème de la crème of graphic design.
Your logo – as simple and sweet as it may be – needs to do a number of things:
reflect your business accurately
work logistically in every format
look different from everyone else
be [...]
It was winter. I was editing….over-hauling….a newsletter article for a client. Rubbing my icy hands in front of my computer monitor, I stared at the sensible health advice before me. It was very sensible and it was very dull.
The article was about protecting yourself against the dreaded flu. And it was particularly dreaded that [...]
A client recently got in touch about finding a name for a new business. The staff brainstorm had already happened back at the client's office. You could have called it a tsunami.
The client wanted my feedback on their ideas. The staff had obviously gone through every thesaurus on the planet. They had also given [...]