Is Twitter really that important?

If you are my 69 year old retired mother, I'd have to say that Twitter is not vital.  
If you are a corner grocer in an outer suburb, it's possible that putting the majority of your promotional energy into Twitter might not be the most productive step.  
Just in case you are unsure about what [...]

Christmas Marketing Challenge

(feel free to mosey through to My Cartoon Thing for some other Christmas cartoons)
 
YOUR CHRISTMAS CHALLENGE: 
Put marketing in perspective during this holiday season.  
"But surely it's impossible!" you cry.
I understand. Christmas is the time when marketing activity is at its most overwhelming. And it seems to get more intense with every year. But we live [...]

Beware of trigger-happy rebranding

 
I did this 'Rebranding Christmas' cartoon (above) for my other blog site: My Cartoon Thing.   But I want to tell you about where the inspiration came from. It was a conversation with a client who was about to make a very serious marketing mistake.
The butt of the joke in the cartoon is the notion [...]

Choosing your Twitter name

Are you pleasantly intrigued by all this Twitter squawking?  Or are begrudgingly forcing yourself into it because you want more online presence?  Either way, it’s best to get your foundation right so you can soar on this blue-hued site.  
What is the first step to setting up your Twitter profile?  Choosing your Twitter name.  And this [...]

Corporate Identity vs. Corporate Image

You hear a lot about ‘corporate identity’ and ‘corporate image’.  They sound about the same – and sound equally dull – but they are actually two different things.
And it is important to know what these terms mean.  Why?  So when some poncy git starts trying to intimidate you by using them in a meeting [...]